About, Mission, Board Members

Our Mission:

The Lulu & Leo Fund fosters self-expression and healing for children and communities facing adversity through programs that create meaningful engagement with the arts and other creative endeavors.

How we will accomplish our mission:

The Lulu & Leo Fund has a very specific and passionate mission. Patient, consistent funding with a long-term focus on impact, scale and innovation will be the Fund’s hallmark. Our vision is to spot gems of programs delivering on our mission, give them the financial support and access to skills and contacts to perfect their models, and when appropriate, help propagate those innovations on a national and global scale.

The advantages we bring to this mission:

Our story inspires people. We are driven to take that inspiration and turn it into a long-lasting improvement in the lives of children who don’t have the opportunities Lulu and Leo had every day. The Krims embody the power of this mission. They responded to tragedy by focusing on hope, beauty and creativity. Their story has motivated people around the world to change the way they look at the world, how they engage with their families and communities. People say that Lulu and Leo’s lives have made them stop staring at their phones and start appreciating the beauty all around them, the magic of seeing the world through a child’s eyes. In addition, the Fund has attracted a group of leaders with a special mix of experience and skills:

  • One of NYC’s most passionate, creative, knowledgeable and uniquely qualified non-profit executives
  • One of the nation’s most acclaimed novelists and creative entrepreneurs
  • Several of the sharpest digital media leaders in the country
  • A deeply creative and passionate children’s art educator

Our Board:

Chad Harbach

Chad is the author of the bestselling novel The Art of Fielding, which was named one of the New York Times’ Ten Best Books of 2011 and has been translated into more than 20 languages. The novel has won multiple awards in the US and France, and has been nominated for awards in the UK and Italy. He is also a cofounder and coeditor of n+1 magazine, a journal of literature and culture based in New York since 2004. He serves on the Board of the n+1 Foundation, a 501(c)3 non-profit. He is frequently invited to speak by communities and universities, including recently Harvard, Stanford, and NYU. Chad also serves on the board of the Lulu & Leo Fund. He graduated Phi Beta Kappa from Harvard and earned a Masters of Fine Arts from the University of Virginia.

Marina Krim

Marina is a mom, children’s art educator, former kindergarten teacher and artist. She is a co-founder and board member of the Lulu & Leo Fund. Marina created and taught a number of children’s art courses for the non-profit Hippo Playground Association at Riverside Park, Manhattan, NY. Previously, Marina served as a kindergarten teacher in several top public school districts in California. She earned her Master’s degree in Education with a focus on Arts, as well as her B.A. in Education, from the University of Southern California. She has also founded several creative businesses.

Kevin Krim

Kevin is a senior digital media executive and accomplished digital entrepreneur and investor. He co-founded and serves as chairman of the board for the Lulu & Leo Fund and as an advisory board member for healthcare non-profit Primary Care Progress, a 501(c)3 organization. As Senior Vice President and General Manager of CNBC Digital, a unit of NBCUniversal, he is responsible for setting the strategy and developing the products and services that enable CNBC to deliver real-time financial market news and information across a variety of digital platforms. These include CNBC.com; CNBC PRO; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad apps and the CNBC Alarm Clock app. Kevin joined CNBC from Bloomberg where he was the global head of Bloomberg Digital. He was responsible for Bloomberg.com and BusinessWeek.com, as well as the integration of the company’s television, radio, news and data content into new digital products and services. Prior to Bloomberg, Kevin was the Vice President of product and strategy for Yahoo! HotJobs and Yahoo! Small Business, both of which were top five businesses for Yahoo! globally. Prior to joining Yahoo! in 2006, Kevin was General Manager of LiveJournal.com, a global social network and blogging community that inspired and provided many fundamental technology components for Facebook.com. Previously, he was Vice President for web properties at LookSmart Ltd., which acquired a start-up, Zeal.com, which Kevin helped found in 1999. Krim earned an A.B. from Harvard College before starting his career as a consultant with McKinsey & Company.

Susan Vobejda

Susan is the global general manager of media licensing and distribution for Bloomberg. She is responsible for all third party agreements involving Bloomberg media content including news, photography, and television. Previously, Susan was the global head of marketing and business development for Bloomberg Digital where she drove and implemented integrated marketing programs, analytic systems, and key partnerships for Bloomberg.com and Businessweek.com. Before joining Bloomberg, Susan served as vice president of marketing for Yahoo! HotJobs and Yahoo! Small Business, both of which were top five businesses for Yahoo! globally. Prior to joining Yahoo!, Susan held senior marketing positions at GAP, Inc., Walmart.com, and the Leo Burnett advertising agency. Susan holds a Master in Business Administration degree from Harvard University and a BA from Carleton College. She received the Carleton Alumni Business Fellowship, and is a Board Member of the Girl Scouts of Greater New York.